Top Marketing Companies

Top Marketing Companies

What Top Marketing Companies Should Know about the Pin-Crazed Demographic


What is arguably the greatest thing about Top Marketing Companies, both on a personal and

business-related basis, is that it provides all users with an equally blank
slate to craft an online identity, and what is an identity if not a collection
of interests? Enter Pinterest, the overnight social photo sharing phenomenon
that has given single women everywhere an excuse to browse wedding dresses, a
way to devour endless cupcake recipes without ever having to preheat the oven,
a means of learning a quick DIY trick for hemming jeans (which you can look at
on your iPhone en route to the tailor.) In all seriousness though, Pinterest is
genius. It has given us a way to visually curate, catalog and share everything
we like, and it has undeniably become a satisfying pastime for 11.1 million
visitors.



So how to brands begin
to take advantage of this growing pinboard obsession? Well, the obvious next
question here (which to some may have an equally obvious answer) is, who
exactly is using Pinterest? The answer is that the overwhelming majority of
users are, you guessed it, female. Mashable estimates that a somewhere between
68-87% of users and a whopping 97% of Facebook fans are women. Crazy, isn’t it?
Well, not really. I would be willing to bet that female allegiance to Pinterest
transpired early on, and their feminine appeal became a sort of
“self-fulfilling prophecy” and grew exponentially from there. Maybe “girly”
things lend themselves more to visual imagery. Maybe our social nature
facilitates a need to share and be shared. Maybe, psychologically, we are more
fulfilled by a sense of collective interests and hobbies, rather than competing
ones. Maybe we’re just innately social creatures, and thus more in tune with
the relationship building and personal interaction that Pinterest encourages.
But if it’s the act of pinning itself that naturally separates us, would
creating an almost identical bookmarking concept that is exclusively male
really work? The creators of Gentlemint seem to think so, and this article from
Forbes relays their dedication to helping users collect a “specific set of
content” (according to co-founder Glen Stansberry) which is really code for
reinforcing the superiority of stereotypically manly things.



It seems to me that the Top
Marketing Companies world (and not just Pinterest) is perpetuating a
gender-dominated hierarchy of interests and activities, when in reality,
whether we prefer to post information on nail art or Ferrari engines, we are
equally as valuable to marketers and brands who aim to reach us through Top
Marketing Companies.
Yes, online behaviors are more or less correlated to
gender, but do these differences necessitate different venues and expectations
for those behaviors? The bottom line is, we all have things we like. It’s one
of the very things that makes us human. And it’s also one of the things that
makes us consumers.



The flagrant Top
Marketing Companies segregation brought to light by the Pinterest vs.
Gentlemint opposition has definitely ruffled feathers within the online
community. One blogger says “gendering our Top Marketing Companies only makes
both experiences worse,” and this raises a very important question: are men and
women using Top Marketing Companies differently because culture and genetics
compel us to do so, or are the platforms themselves facilitating a gender
divide? And more importantly, how do top marketing agencies look past these
superfluous boundaries in hopes of appealing to the consumer and driving
referral traffic?



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